Creative director + PHOTOGRAPHER + Community Builder

I moved to Austin in 2003 and four years later I graduated from The University of Texas with a journalism degree and a concentration in multimedia design.

I responded to a Craigslist posting for a design internship in May 2007 and over the next 11 years I served as the creative director for a monthly fitness publication, Austin Fit Magazine (AFM).

Some of my duties included: designing and producing the 100+ page magazine cover-to-cover, curating content and storyboarding ideas, writing content, creating and managing social media platforms, managing the website and newsletter, designing advertisements, in-house marketing, and directing photography.

I was mistaken as a photographer in 2015 by an Austin gym and the next day I bought a camera. Two years later I was fortunate to photograph a cover feature in 2017 of Outdoor Voices founder, Tyler Haney.

I’ve had the pleasure of meeting influential people in the Austin community and made it a practice to utilize my journalism expertise to connect with the subjects—bridging their story to produce impactful content. I can proudly say that I’ve produced over 230 issues, directed over 4,000 photo shoots, and produced more than 10,000 pages of content for varying publications such as: Austin Marathon, AFM FITTEST, TFG, North County Kids Magazine, Nashville Fit Magazine, foundingAUSTIN Magazine, Austin Runner Magazine, and Austin Fit Magazine.

I truly live it and breathe it. I’m outgoing and lead an active lifestyle. I even drove 7 hours West to Fort Davis to run a 15.5 mile trail race in the Davis Mountains. I’m also an avid yogi. I love testing and reviewing workout classes, fitness apparel and products, and healthy food wherever life takes me.

My most cherished philanthropic endeavor was when I helped create a global philanthropic movement. My childhood friends Kyle Kuhlmann, Ryan Tisinger, and I created the first philanthropic Undie Run at San Diego State University in 2006 and we’ve helped donate over 200,000 pounds of clothing to local social service agencies around the country—and all over the world. In 2010, AXE took on title sponsor and helped us donate over 25,000 pounds of clothing as well as a $50,000 donation to the 10 college campuses participating across the country. In 2011, we partnered with Virgin Mobile to help donate over 20,000 pounds of clothing. We soon were helping people all over the world start an Undie Run with the simple premise of: giving the clothes off your back for someone less fortunate. We're proud to have started this international philanthropic movement and encourage our youth to be creative and fun with your fundraising events. “Philanthropy just got sexy!”

In 2018, I started TheFitBiz, Inc., an endorphin-generating creative agency that offers a variety of content creation services. My hope is to bring more energy and creativity into building stronger communities through media. You can now see my content on the digital walls of brands’ websites, social media feeds, and I can proudly say that some of my photos are actually on the walls at all of the Austin and San Antonio lululemon stores.

Please visit me on my personal instagram account and take a look at my most prized milestones on my projects page. I look forward to getting to know you and hopefully creating some magic together!

Client List

1. Amazon TheDrop

2. Athleta

3. Armenta Collection

4. Austin Fit Magazine

5. Austin Fraser

6. Austin Lifestyle Magazine

7. Austin Public Health

8. Austin Sculpt & Tone

9. Austin Yoga MeetUp

10. Bliss and Baker

11. Bounce PR + Events

12. Berkshire Hathaway HomeServices Texas Realty

13. BSN Sports

14. C3 Presents - ACL Music Festival

15. CapMetro

16. CBRE

17. CD&P

18. Chariot - Your Commute Solved

19. CLEAN CAUSE

20. CrossFit Central

21. CYCED Indoor Cycling

22. CycleBar

23. D-Ball USA

24. Defyned Brands

25. Dynamax

26. Earley Fit Club

27. Elastique Athletics

28. Everyday Ritual Co.

29. Fitppl

30. Ford Motor Company

31. foundingAUSTIN Magazine

32. Gold’s Gym

33. GoodPop

34. GRIT ATX

35. HEAT Bootcamp

36. Hill Country Indoor

37. Hit Athletic

38. Honey Stinger

39. Human Kinetics

40. Humanaut Health

41. Hyperwear

42. In Sweat We Trust Series

43. JoyRX

44. Juiceland

45. Karmadillo Yoga

46. Knockout Austin Kickboxing

47. KKSweat

48. Ladder

49. Lee Merritt Swimwear

50. Legacy Mutual Mortgage

51. Lexus

52. Lincoln Motor Company

53. LIVE Relentless

54. LOVE Cycling Studio

55. lululemon

56. Manuel’s Restaurant

57. Meals on Wheels

58. Megaformer

59. Mezcla bars

60. MOD Fitness

61. Modern Acupuncture

62. Mōtiv Fitness

63. My Vinyasa Practice

64. Nashville Fit Magazine

65. New Balance

66. North County Kids Magazine

67. Nutrabolt (C4, Cellucor, FitJoy, Bloom)

68. Outdoorsy & Outdoorsy Hill Country

69. PaxFitCo Apparel

70. Premier Law Group

71. Prothro Family Wines

72. PVOLVE

73. Rae Cosmetics

74. Red Bull

75. Relentless Bootcamp

76. Restore Hyper Wellness

77. RetailMeNot

78. RIDE Indoor Cycling

79. Rough Hollow Yacht Club

80. runDisney

81. S2 Fitness

82. Santa Fe Austin Bar

83. Savor + Sweat

84. Sente Mortgage

85. Scalable

86. Shār Snacks

87. Sharp Pilates

88. SmartWater

89. SpiBelt

90. STRONGCAMP by STRONG Fitness Magazine

91. Stretch Yoga

92. Stronghorn Fitness

93. StudioHop

94. Sukha Yoga

95. Texas Waste Management

96. Texas Water Foundation

97. Texican Cafe

98. The Agency

99. The Ebco

100. The LINE Hotel

101. The University of Texas Club

102. Thunderbird Real Food Bars

103. TIY Products

104. Trail Roots

105. Tribeza Magazine

106. Twelve River Realty

107. Urban Lagree

108. Vitalize Care

109. VOORAY

110. Vuori Clothing

111. Wanderlust Yoga – Austin

112. Wildway

113. Wild Heart Yoga

114. Women’s Running Magazine

115. Young Women’s Alliance

Testimonials

“Thank you so much for the most amazing photoshoot ever. You were an absolute joy to work with. Looking forward to more collaborations in the future.”
Wildway

"It was truly hard to pick - I love them all! This is one of my favorite sets ever! Thanks again for your hard work.
You are so much fun!!"
Amy Harrell

So I got a session with Weston as a Christmas gift from my husband and it could not have been a more perfect experience. I really had so much fun. I was super nervous at first because I've never done anything like this before, but Weston was a complete professional and really helped me feel comfortable in front of the camera.  He would give me little tips and tricks as we were going though the shoot to really make my pictures turn out awesome. I LOVE ALL OF MY PHOTOS, I’m so happy with him, and I hope to do another shoot again in the future. Thanks, Weston!
Bre Clephane

"Weston Carls did our engagement photos in November 2017, as well as our wedding photography in April 2018. I wanted to take a moment to speak to the level of professionalism and talent he exuded throughout the process. He went above and beyond our expectations and we greatly appreciated that. He kept us informed, was organized and met up with us on multiple occasions to discuss creative ideas to build our story. He was extremely easy to work with and made us feel comfortable in a situation that can be stressful and...well...uncomfortable. With his creativity and natural talent, he captured our favorite photos of all time that really portrayed “us.” We will forever have these special moments captured and look forward to hiring Weston for our future photography or videography needs! We thank you form the bottom of our hearts!"
Trisha & Michael Skinner

"I could not have been happier with the outcome of my photo shoot with Weston!  The pictures turned out better than I could have imagined, and he could not have made me feel any more comfortable.  He is super professional, while encouraging you to enjoy yourself. He was so accommodating with the times and locations, and was so easy to work with.  I will definitely be using Weston in the future for any of my photography needs, and highly recommend him." 
Darla Guffey

"Thanks for today - I was kind of dreading taking a bunch of pictures and the process was fun!"
Dr. Audrey VanDeWalle Tsogbe - American Chiropractic Clinic of Austin

"The reason I chose you to be my photographer was because I thought you'd be fun!"
Katy Gassaway, RYT

"You were amazing!!! Between juggling shooting on slippery rocks, swatting away the million mosquitoes and taking the pictures, you were such a #Pro."
Mo D.

"Was so hard to choose, so many good ones. We will be working together again very soon. I’m really impressed! 
Shea Boland

Join me on Instagram